Let’s all retain some dignity over Christmas, shall we?

One of the more irritating trends of Xmas marketing: companies and arts organisations that use a virtual Xmas card as an excuse to sell their wares. Not that anyone ever expects much from a virtual Xmas card, let’s be honest, but there is somehow something slightly depressing about an artist sending you a jolly “Merry Christmas!” in the subject line, followed by the most incredibly narcissistic low-down on what they’ve been up to this year, what arts council applications they put through, which ones they got an which ones they didn’t. Can we stop boiling art down to funding, just for Christmas at least?
It’s irritiating in the same way telemarketers are when they spend the first thirty seconds asking inanely how you are, how your little family is, or how lovely the weather has been this morning, when everyone involved in the conversation knows neither party wants to be there on the end of the godforsaken line. And the irritation isn’t diminished by being electronic. One person actually sent me a sort of jolly ha-ha month-by-month recap of her arts funding and shows, a sort of advent calendar from hell, which intended to be funny (I assume), but was really as funny as a sledgehammer crashing through a charity shop window.
If I sound like Ebenezer Scrooge here, I should point out that I have nothing against Christmas, only against having it hi-jacked by, of all people who should really know better, both struggling and successful artists and/or arts institutions.
Let’s try not to stoop down to this. We may be forced to live at a time that demands that we sell ourselves more than ever, but let’s at least try and do it wth some dignity, ey?

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